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portada Consumer Lessons from a Pandemic
Formato
Libro Físico
Colección
Consumer Corner: Unconventional Lessons from Consumer Behavior
Año
2025
N° páginas
80
Encuadernación
Tapa Blanda
Dimensiones
21.60 x 14.00 cm
ISBN13
9781626712751

Consumer Lessons from a Pandemic

Erin Robinson;Nicole J. Olynk Widmar;Michael L. Smith (Autor) · Purdue Scholarly Publishing Services · Tapa Blanda

Consumer Lessons from a Pandemic - Erin Robinson;Nicole J. Olynk Widmar;Michael L. Smith

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Reseña del libro "Consumer Lessons from a Pandemic"

What did we learn about consumer behavior when the world was turned upside down due to COVID-19? Consumer Lessons From a Pandemic examines how a global crisis exposed and reshaped the values, priorities, and decision-making patterns of everyday people. From disrupted routines to supply-chain shocks, this volume explores the consumer behaviors that emerged in response to extreme uncertainty and how those behaviors continue to evolve. Topics include pandemic-induced grocery spending shifts, the importance of consumer trust, lessons from the infant-formula shortage, and the rise of remote work both as a preference and a negotiation point. By pairing real-world behavior with research and reflection, this book highlights how crisis decision-making reveals deeper truths about consumer needs—and the fragility and resilience of the systems built to meet them. For those working in agriculture, food, retail, and policy, Consumer Lessons From a Pandemic is both a postcrisis case study and a lasting reminder that understanding the consumer means meeting them where they are, even in the most uncertain times.

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