Name: Decisions That Shape Supply Chains
Price: 20064.00 CRC
Availability: InStock
Author: Erin Robinson;Nicole J. Olynk Widmar;Michael L. Smith
ISBN: 9781626712300

portada Decisions That Shape Supply Chains

Formato

Libro Físico

Editorial

Purdue Scholarly Publishing Services

Autor

Erin Robinson;Nicole J. Olynk Widmar;Michael L. Smith

Colección

Consumer Corner: Unconventional Lessons from Consumer Behavior

Año

2025

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

21.60 x 14.00 cm

ISBN13

9781626712300

Decisions That Shape Supply Chains

Erin Robinson;Nicole J. Olynk Widmar;Michael L. Smith (Autor) · Purdue Scholarly Publishing Services · Tapa Blanda

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Reseña del libro "Decisions That Shape Supply Chains"

What drives consumer decisions, and how do those decisions ripple through our food and agricultural systems? In Decisions That Shape Supply Chains, readers are invited to look beyond conventional models of behavior and explore the complex, sometimes counterintuitive factors influencing real-world consumer choices. Drawing on behavioral science and applied research, this volume examines how decisions made in grocery aisles, drive-through lines, and online shopping carts ultimately inform what gets planted, processed, packaged, and promoted across the food-supply chain. From attitudes toward GMO foods to parenting as a form of consumerism and emotional decision-making under stress to the environmental tradeoffs consumers weigh (or ignore), the topics covered in this book challenge assumptions and reframe the conversation about who holds influence in the marketplace. For agribusiness professionals, researchers, and policymakers, these insights offer better ways to connect with the people at the end of every supply chain: the consumers themselves.