Name: Audience: Marketing In The Age Of Subscribers, Fans And Followers
Price: 12294.00 CRC
Availability: InStock
Author: Jeffrey K. Rohrs
ISBN: 9781118732731

portada Audience: Marketing In The Age Of Subscribers, Fans And Followers

Audience: Marketing In The Age Of Subscribers, Fans And Followers

Formato

Libro Físico

Editorial

Wiley

Autor

Jeffrey K. Rohrs

Tema

General & Introductory Business & Management

Colección

Us P & D

N° páginas

288

Dimensiones

15.24 x 22.86 cm.

ISBN

1118732731

ISBN13

9781118732731

Categorías

Economía conductista/conductual

Audience: Marketing In The Age Of Subscribers, Fans And Followers

Jeffrey K. Rohrs (Autor) · Wiley · Libro Físico

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Reseña del libro "Audience: Marketing In The Age Of Subscribers, Fans And Followers"

Most Companies Are Still Taking One Step Forward And Two Steps Back In Their Customer Relationships Because They Dont Understand How To Build And Engage A Long Term Online Audience. The New Job Every Marketer Must Learn Is Audience Building. This Book Is A Manifesto - - A Call To Arms - - That Every Underappreciated Marketer Can Deliver To Their C - Suite In Order To Permanently Put An End To Spammy Social Mediastrategies That Gain A Few Quick Sales And Lose A Long Term Audience. Subscribers, Fans, And Followers Uses Important Research Data, And Case Studies To Explain How Marketers Can Use Progressive Hybrid Marketing Strategies To Squeeze More Value From Their Fossil Fuel Marketing (Mass Media). It Also Explain Howto Build Renewable Energy Sources (Owned Email, Mobile, And Social Audiences) That Provide A Long - Term Competitive Advantage