Name: Celebrity Bromance and Comradery Capital in Asia
Price: 75326.00 CRC
Availability: InStock
Author: Dr Celia Lam;Dr Jackie Raphael-Luu
ISBN: 9780755655021

portada Celebrity Bromance and Comradery Capital in Asia

Celebrity Bromance and Comradery Capital in Asia

Formato

Libro Físico

Editorial

Bloomsbury Publishing

Autor

Dr Celia Lam;Dr Jackie Raphael-Luu

Colección

Asian Celebrity and Fandom Studies

Año

2025

N° páginas

248

Encuadernación

Tapa Dura

Dimensiones

23.60 x 15.60 x 2.00 cm

ISBN13

9780755655021

Celebrity Bromance and Comradery Capital in Asia

Dr Celia Lam;Dr Jackie Raphael-Luu (Autor) · Bloomsbury Publishing · Tapa Dura

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Reseña del libro "Celebrity Bromance and Comradery Capital in Asia"

From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys’ Love media, this book brings together leading scholars to explore “bromance” in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a “comradery capital” develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.

From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys’ Love media, this book brings together leading scholars to explore “bromance” in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a “comradery capital” develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.