Name: Contemporary Marketing
SKU: 64758780
Price: 64405.00 CRC
Availability: InStock
Author: David Kurtz;Louis Boone
ISBN: 9798214041100

Formato

Libro Físico

Editorial

South-Western College Publishing

Autor

David Kurtz;Louis Boone

Año

2025

N° páginas

432

Encuadernación

Tapa Blanda

Dimensiones

27.6x21.3x2.2 cm

ISBN13

9798214041100

Contemporary Marketing

David Kurtz;Louis Boone (Autor) · South-Western College Publishing · Tapa Blanda

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Reseña del libro "Contemporary Marketing"

Enhance your introduction to marketing learning with Boone/Kurtz' best-selling CONTEMPORARY MARKETING, 20th Edition. The new chapter format and Assessment Checks ensure your effective understanding of the material. The inclusion of real-life company case studies, featuring Meta, Simon Property Group and Misfit Market, provide practical examples that deepen your understanding of marketing and demonstrate how concepts are applied in the real world. This fresh perspective helps you develop practical skills used by marketing professionals. Additionally, MindTap online learning provides access to assignments, case activities, practice quizzes and flashcards to reinforce your understanding. These resources support your course success to ensure you are well-prepared for a successful marketing career equipped with a solid foundation and a competitive edge.