Name: Digital Transformation for Fashion and Luxury Brands. Theory and Practice
Price: 89541.00 CRC
Availability: InStock
Author: Michelle Willis;Wilson Ozuem;Silvia Ranfagni
ISBN: 9783031355912

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portada Digital Transformation for Fashion and Luxury Brands. Theory and Practice

Digital Transformation for Fashion and Luxury Brands. Theory and Practice

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Michelle Willis;Wilson Ozuem;Silvia Ranfagni

Año

2025

N° páginas

480

Encuadernación

Tapa Blanda

Dimensiones

21.00 x 14.80 cm

ISBN13

9783031355912

Digital Transformation for Fashion and Luxury Brands. Theory and Practice

Michelle Willis;Wilson Ozuem;Silvia Ranfagni (Autor) · Palgrave Macmillan · Tapa Blanda

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Reseña del libro "Digital Transformation for Fashion and Luxury Brands. Theory and Practice"

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.