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Emotional Capital for the Triple Win: 50 Innovative Ways to Lead the Consumption Revolution (en Inglés)
Elena V. Amber (Autor)
·
Practical Inspiration Publishing
· Tapa Blanda
Emotional Capital for the Triple Win: 50 Innovative Ways to Lead the Consumption Revolution (en Inglés) - Elena V. Amber
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Reseña del libro "Emotional Capital for the Triple Win: 50 Innovative Ways to Lead the Consumption Revolution (en Inglés)"
A groundbreaking guide for the next generation of business leaders, founders, and innovators, this book unveils 50 innovative strategies to revolutionize consumer behavior to achieve the triple win: for people, the planet and universal prosperity.How can we transform impulsive buying into meaningful action-taking, empowering people to navigate the consequences of economic growth? Essential reading for business leaders dedicated to making a significant difference, this book is a blueprint for a brighter, more sustainable world.Elena V. Amber is a founder, doctoral researcher, and award-winning author with 15] years of global business and startup expertise. Her doctoral research merges behavioral psychology and economics with neuroscience to examine factors impacting sustainable consumption at the nexus with impulsive buying behavior.
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