Name: Guide to Cross-Cultural Communication in Business
SKU: 64801118
Price: 56114.00 CRC
Availability: InStock
Author: Geoffrey Peter P. Otieno
ISBN: 9781071945896

portada Guide to Cross-Cultural Communication in Business

Guide to Cross-Cultural Communication in Business

Formato

Libro Físico

Editorial

SAGE Publications Inc

Autor

Geoffrey Peter P. Otieno

Colección

SAGE Works

Año

2026

Encuadernación

Tapa Dura

Dimensiones

22.8x15.2 cm

ISBN13

9781071945896

Guide to Cross-Cultural Communication in Business

Geoffrey Peter P. Otieno (Autor) · SAGE Publications Inc · Tapa Dura

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Reseña del libro "Guide to Cross-Cultural Communication in Business"

A practical and theory-informed guide to global business communication, offering tools and strategies to navigate cultural differences with respect, clarity, and professionalism.

Guide to Cross-Cultural Communication in Business by Geoffrey P. Otieno offers a timely and essential resource for navigating the complexities of global business communication. As companies expand beyond national borders, the ability to understand and engage with diverse cultures becomes critical. This book provides a clear, balanced, and practical framework for professionals seeking to improve their cross-cultural competence in today’s interconnected world.

Grounded in foundational communication theories and enriched with contemporary, real-world examples, the guide blends academic insight with actionable strategies that readers can apply directly to international business contexts. Topics explore the core principles of cultural understanding, communication styles, and ethical engagement, while emphasizing the importance of respect, awareness, and adaptability. The book also makes a conscious effort to avoid stereotypes, recognizing the diversity within cultures and encouraging thoughtful, individualized approaches.

Ideal for business professionals, educators, and students alike, this volume equips readers not just to understand cultural differences, but to navigate them skillfully and ethically in professional settings.