Name: male consumer behaviour- a gender perspective on advertising response and information processing
SKU: 3491551
Price: 38918.00 CRC
Availability: InStock
Author: maria heindler
ISBN: 9783836421621

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portada male consumer behaviour- a gender perspective on advertising response and information processing

male consumer behaviour- a gender perspective on advertising response and information processing

Formato

Libro Físico

Editorial

unknown

Autor

maria heindler

ISBN

3836421623

ISBN13

9783836421621

Categorías

Ventas y marketing

male consumer behaviour- a gender perspective on advertising response and information processing

Maria Heindler (Autor) · unknown · Libro Físico

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Reseña del libro "male consumer behaviour- a gender perspective on advertising response and information processing"

marketers have long been using sex as a variable in selecting target groups and designing promotional strategies, while gender has received interest only recently driven by increasing awareness of changing social roles of women and men. starting from ...