Name: self-concept and consumer behaviour - a meta-analysis
SKU: 3486988
Price: 44217.00 CRC
Availability: InStock
Author: sabrina hegner

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portada self-concept and consumer behaviour - a meta-analysis

self-concept and consumer behaviour - a meta-analysis

Formato

Libro Físico

Editorial

vdm verlag dr. mueller e.k.

Autor

sabrina hegner

N° páginas

208

ISBN

3639003152

ISBN13

9783639003154

self-concept and consumer behaviour - a meta-analysis

Sabrina Hegner (Autor) · vdm verlag dr. mueller e.k. · Libro Físico

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Reseña del libro "self-concept and consumer behaviour - a meta-analysis"

lots of studies have examined the relationship between consumer purchase decisions as a function of the match between the consumers self-image and perceived product image. this phenoímenon has been termed image congruence. based on the self-consist ...