Name: The Experience Code: Turning Audiences into Fans
SKU: 68937199
Price: 12494.00 CRC
Availability: InStock
Author: Roberson, John
ISBN: 9798176219593

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portada The Experience Code: Turning Audiences into Fans

The Experience Code: Turning Audiences into Fans

Formato

Libro Físico

Editorial

Independently published

Autor

Roberson, John

Encuadernación

Tapa Blanda

ISBN13

9798176219593

The Experience Code: Turning Audiences into Fans

Roberson, John (Autor) · Independently published · Tapa Blanda

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Reseña del libro "The Experience Code: Turning Audiences into Fans"

The Experience Code is part memoir, part playbook for leaders tired of being forgettable. John Roberson distills thirty years of lessons—from boardrooms where executives sat like they were at funerals to moments that moved people to tears—into a research-backed framework for creating experiences that move people. With the candid energy of a former cheerleader who became a CEO (and the neuroscience to back it up), Roberson reveals why your brand lives in their heads, not your handbook…and what to do about it. Whether you're leading a university, sports franchise, healthcare system, or any organization competing for attention in a distracted world, this book offers the CARE Framework, real stories, and practical tools to close the gap between what you promise and what you deliver. Grab your copy today.